One Little Studio has made a significant impact on Tipperary County Council’s WorkWise campaign, aimed at positioning Tipperary as a prime location for remote work. This initiative not only highlights the region’s vibrant business culture but also showcases its exceptional quality of life and diverse local attractions.

Campaign Objectives

The WorkWise campaign focused on three key areas:

• Vibrant Business Culture: Emphasizing Tipperary’s strong economy, which attracts professionals and entrepreneurs.
• Quality of Life: Illustrating the high standard of living that remote workers seek for a balanced lifestyle.
• Local Attractions: Showcasing outdoor activities and community vibrancy to entice potential remote workers.

Creative Engagement

One Little Studio orchestrated a multi-faceted marketing strategy that included:

• Story Generation: Developing compelling narratives through interviews and ambassador preparation.
• Media Outreach: Pitching to local radio stations and regional press to spread the campaign’s message.
• Digital Campaigns: Crafting engaging social media content and Google ads to reach a wider audience.

Visual and Audio Production

The studio created captivating video content to be shared on a dedicated YouTube channel, further enhancing the campaign’s reach. This included storyboarding, shooting, and editing films that resonate with the target demographic.Impactful Results
The campaign successfully garnered significant attention, with over 1.1 million views across various platforms in just four weeks. Billboards in key locations drew an average audience of 196,274 per panel, demonstrating the effectiveness of One Little Studio’s strategies in promoting Tipperary as an ideal destination for remote work.In summary, One Little Studio’s innovative approach not only elevated the WorkWise campaign but also reinforced Tipperary’s appeal as a thriving hub for remote professionals seeking both personal and professional fulfilment.