Lough Derg Web Site

Website Development & Performance

OLS designed and delivered the Discover Lough Derg website as the central digital hub for the destination, supporting visitor inspiration, trip planning and conversion from social media and wider marketing activity. 

Since its launch in March, the site has delivered strong and consistent performance, achieving an average of 254,000 daily impressions, 1.39 million monthly impressions and approximately 19,300 monthly clicks, with 100% of URLs rated as good from a technical and search perspective. 

Organic search has been particularly effective, generating around 9,000 Google clicks within a 28-day period, while experience-led content has performed strongly, including a 700% increase in interest in the Graves of the Leinstermen Walk. 

The website plays a central role in converting social media engagement into meaningful action, with close alignment between the social media content calendar and the website’s events, trails and experiences ensuring that timely stories on social platforms are consistently supported by relevant, up-to-date content on the website, strengthening visitor confidence and supporting trip planning.