Lough Derg Newsletter 

The Discover Lough Derg stakeholder newsletter launched in January 2025  via the stakeholder database. 

Designed as an informative information-sharing tool, it provides regular updates on events, marketing activity, seasonal priorities and partner news, supporting alignment across the destination. 

Across all releases, the newsletter has achieved an open rate of over 50%, with engaged users, demonstrating strong and consistent stakeholder interest and highlighting the value of clear, well-structured communication in supporting Lough Derg’s ongoing development and promotion.