By Appointment
Naming, Brand Refresh & Identity Alignment
When By Appointment DMC came to us, their goal was to refine their identity so it genuinely reflected the premium, tailored travel-service they provide. We helped them find a name that conveys elegance, discretion and bespoke service — “By Appointment” communicates their commitment to personal, high-end experiences right from the start.
From there, we reworked their visual identity to align with their offering. The refreshed palette, typography and graphical style were crafted to mirror the premium quality of their services — from bespoke guided tours to private-jet charters and VIP ground transport. The new brand identity feels modern, cohesive and representative of the luxury travel experience they deliver.
We also refined their brand voice to match: professional yet approachable, polished yet friendly. The result is a unified brand system that supports every touchpoint — from web presence and digital communications to marketing materials and client interactions.
Thanks to the rebrand, By Appointment DMC now presents a consistent, confident identity that matches their ambition and the high-standard travel experiences their clients expect..
